Some of our work

To launch luxury Korean skincare brand, Sulwhasoo’s new era, ÉCHO hosted an intimate sit down dinner and immersive gallery experience in Sydney for key media, influencers & industry.
Guests were invited to discover the brand’s rich heritage as the first K Beauty brand with interactive product displays, a bespoke three course meal by a renowned Korean chef and unique branded moments. The event concept was developed in a bespoke manner for Australia and Sulwhasoo’s international series of events.
New and existing relationships were strengthened from the night resulting in strong editorial inclusions for the brand post event, as well as social content from the event and post event shared by top tier influencers.

OUTCOMES ACHIEVED

• Top tier Press & Influencer guest attendees including RUSSH Magazine, Marie Claire, ELLE, Refinery 29, Lily May Mac, Talisa Sutton and more
• Editorial inclusions for Sulwhasoo post event
• Strong social coverage from the event acheived with a combined reach of over 4M+

SERVICES INCLUDED

• Press Office
• Event Management
• Third-Party Supplier Briefing & Management
• Paid Influencer Management
• Post event gifting to drive further awareness

ÉCHO Communication was proud to work alongside global - best selling makeup brand, tarte Cosmetics and Sephora ANZ on an event series to celebrate tarte’s new product launches, inline with the FIFA Women’s World Cup hosted in Australia.
During a week of festivities, influencers and friends of the brand attended the tarte™ Viva La FIFA Glam House before watching the games live from the tarte™ Suite. In conjunction to this all guests gathered to celebrate the brand during a fun filled cocktail party!
ÉCHO Communication was briefed and executed the event within 3 weeks and secured impactful partnerships with brands including Jacob’s Creek, Mr Consistent, STRAAND Haircare and more.

OUTCOMES ACHIEVED

• ÉCHO created a series of unique branded activities across the tarte Viva La FIFA Glam House and Cocktail party including nail art, supporter merchandise customisation, soccer ball calligraphy and branded social media moments
• 80+ key Press & Influencers were invited to attend 4 of the FIFA World Cup Games live in the tarte Suite
• 60+ x Press & Influencer guests attended the tarte Cocktail Party
• Strong social support from guests on IG & Tik Tok

SERVICES INCLUDED

• Event management - conception, styling and execution

On Thursday the 22nd of February we opened the doors to Longchamp University at the Friends Room of the State Library of NSW.
Friends of the Maison gathered to celebrate the SS24 collection with a lively and colourful atmosphere for an immersive evening that was reminiscent of a Parisian student life.
The evening was punctuated by a hypnotic choreography, with guests also invited to have their portrait drawn by esteemed illustrator, Steph Bainey while local Shamaya created the ambiance of a true Parisian student party.

OUTCOMES ACHIEVED

• Top tier Press & Influencer guest attendees including RUSSH Magazine, Marie Claire, ELLE, JONES Magazine & STELLAR.
• Editorial inclusions for Longchamp post event
• Strong social coverage from the event acheived with a combined reach of over 1M+
• Attendance from top tier influencers including Rachel Tee Tyler, Jade Brycki, Kate Waterhouse & Rey Vakili

SERVICES INCLUDED

• Press Office
• Event Management
• Influencer Dressing
• Third-Party Supplier Briefing & Management
• Paid influencer campaign
• Post event gifting to drive further awareness

In March 2021, ÉCHO conceptualised and executed the launch of the DIOR FOREVER makeup range, with a an intimate event in Sydney at a private residence hosted by legendary makeup artist Rae Morris.
Guests were introduced the range via a live makeup application before being offered individual makeup touch ups and shade matching enabling DIOR to connect intimately with press & influencers throughout the day and continue to place DIOR beauty front of mind!
Elevated branded moments were created to inspire visibility across socials and reaffirm DIOR as the leaders in luxury beauty.

OUTCOMES ACHIEVED

• 50+ top tier press & influencer guests attended across the day
• Increased SOV in the foundation category, with local editorial inclusions and features achieved off the back of the event
• Delivered an opportunity for DIOR to be connected with key press & influencers to initiate / resume integral relationships for the brand

SERVICES INCLUDED

• Press Office
• Paid Ambassador Onboarding & Management
• Event Conceptualisation & Execution
• Creative Mailer Management & Execution
• Third Party Supplier Briefing & Management

At the end of 2022, ÉCHO Communication was appointed the PR agency for Korean heritage luxury skincare brand, Sulwhasoo with the objective to drive brand awareness through the creation of local key media and influencer relationships.
To launch the limited edition of their best-selling Ceramic First Care Activating Serum, we developed an interactive, cost effective luxury brand trip - inviting 7 top tier influencers to a 2 day rejuvenation and relaxation experience at the most coveted luxury farmstay, Greyleigh on the NSW South Coast.
Curated activities inspired by the beauty philosophy and culture of Sulwhasoo included a custom Sulwhasoo facial, ceramic class, private chef prepared dinner and morning yoga, as well as an opportunity for the guests to interact with and develop key relationships with the Sulwhasoo ANZ team.

OUTCOMES ACHIEVED

• 7 top tier guests secured (contra) including Violet Grace, Jamie Nguyen, Melanie Liu & Helen Driscoll
• All guests posted a series of IG Reels, Posts, Stories & Tik Toks whilst on the brand trip - creating dedicated content for Sulwhasoo
• Sulwhasoo gained their largest increased in following on IG across the two days of the event, with a further broadened reach and impressions

SERVICES INCLUDED

• Influencer brand trip management
• Event management
• Brand partnership management with contra gifting partners

To celebrate Goldfield & Banks' latest creation, Ingenious Ginger, ÉCHO conceptualised and executed aproduct launch event inviting key press, influencers and retail partners, hosted at the Royal Botanical Gardens.
Guests had an opportunity to connect with Founder & Creative Director, Dimitri Weber and were taken on an immersive journey of Australia’s first fine fragrance brand and the latest addition to their Native Collection.

OUTCOMES ACHIEVED

• Secured 70 key press, influencer and retail attendees
• 1,7 M+ social reach from content posted from the event, tagging @goldfield_and_banks_australia
• Contra partnership with Archie Rose Distillery for branded products

SERVICES INCLUDED

• Press Office
• Brand & Profiling focus
• Event Management & Execution

In May 2022, Ultra Violette hosted their 'UV on Tour' Activation in Melbourne & Sydney for Customers, Press & Influencers across two days, with a custom - branded ice cream truck serving soft serves inspired by their Skinscreens!
ÉCHO worked with Ultra Violette to build hype for the public event via a Press Campaign which resulted in features across Broadsheet, Urban List, POPSUGAR and more. We also facilitated collaborations and 'pop up' experiences at key locations including Maxconnectors, Kristin Fisher Eyebrows and at the Intersection in Paddington to drive further visibility and like-minded alignments for Ultra Violette.

OUTCOMES ACHIEVED

• 10 Editorial Inclusions for UV on Tour
• Secured collaborations with Kristin Fisher Eyebrows & Maxconnectors as exclusive 'Pop Up' locations
• 100's of guests attended across the two day public event, including locally invited Press & Influencers resulting in social coverage tagging @ultraviolette

SERVICES INCLUDED

• Press office
• Press & influencer event management
• Third-party supplier management

To launch Holme Beauty's 'Golden Hour Glow' Setting Mist, ÉCHO Communication facilitated a Golden Hour Getaway for a group of 10 key Press & Influencers in Byron Bay.
Activities included branded touch points - 1:1 Makeup Appointments with founder, Hilary Holmes, a beach launch dinner for guests at 'Golden Hour' and opportunities to foster integral relationships for the brand.

OUTCOMES ACHIEVED

• Secured 10 x key Press & Influencer attendees
• Increase of over 800+ social followers in 3 days for the brand
• Negotiated Paid & Contra Sponsorship
• Over 70 pieces of social coverage tagging @holmebeauty via gifted contra Press & Influencers

SERVICES INCLUDED

• Press Office - Product & Profiling focus
• Creative Mailer Management & Execution
• Event Management & Execution

To keep the momentum going in order to drive communication and awareness for Fiskars, we have organised a holistic brand collaboration with POHO Flowers across workshops and social media.
POHO Flowers is a Waterloo institution and leader in the Sydney floral industry. In June 2023, POHO started to host a series of consumer workshops and we identified a collaboration opportunity where POHO’s experienced florist can teach the guests the tools of the Fiskars in a premium setting.
This collaboration continues to affirm Fiskars' position as the leading premium brand within the gardening and floral industry.

OUTCOMES ACHIEVED

• Waterloo consumer Workshop : 27th of August, 10 attendees
• Instagram giveaway : 7th of September via @Pohoflowers
• Social media supporting content
• PR Workshop : 10th of October, 10-15 top tier media + KOLs
• Eugalo Farm Workshop : 21st of October, 24 attendees

ÉCHO was briefed to support CIRCA on their full brand refresh, which was launched to market in July.
ÉCHO proposed a strategy which included a Press Campaign, Paid Influencer Strategy, Creative Mailer and strategic Brand Partnerships to reintroduce CIRCA to market and reposition CIRCA as the aspirational, yet accessible premium home fragrance brand.
The success of the Refresh campaign was sustained as momentum into the Christmas '21 & Mother's Day '22 campaigns which created further opportunity for brand amplification.

OUTCOMES ACHIEVED

• Integral in refreshing the brand positioning and communication in the AU & NZ markets, with strong results
• Secured, briefed & managed 12 x Paid Influencers collaborations as part of a Refresh social content series
• Supported social growth via purposeful partnerships with brands including Marimekko, Biotyspa and Luxoliving

SERVICES INCLUDED

• Brand Partnership Management
• Press Office
• Paid Influencer
• Creative Mailer Conceptualisation & Execution